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Journey of Media

By Editor, Parcha Blogpost | 6th June 23

Since the start of the human civilization, thousands of years ago. Media has always been there in different forms, some very basic while others very advanced. To simplify media is about expression and sharing of thoughts which can be opinions, skills, ideas, emotions. In ancient Greece, a philospher mostly authorized by the state would stand on a platform built on the intersection of the roads and will speak to the audiences. Similarly, a drummer in olden days in India will roam in the villages and towns and yell the news after the beating of the drum to seek attention of the people, this news was called as "dankey ki chaut pe" announcement. The decrees or Ferman were posted on walls and markets both in Europe and Asia. One also cannot forgot the Wanted Dead or Alive posters of the Wild West America depicted in hollywood movies.

Than came a revolution on the advent of the printing press in the Europe, around 1400's. Significant amount of credit for the advancement and progress of the Western World not just Europe goes to the Printing Press, visible even today. Printing press lead to sharing of ideas, new thoughts, learnings and skills in areas such as science and technology, philosphy, arts, poetry, culture. Newspapers, books, magazines, flyers started to influence minds and now it was realised how powerful the "pen" was.

The same way Internet is a new kind of media which is much more powerful than its predecessor the printing press. As not only it is a media for flow of ideas but more so it is a means of the communication. It has made possible delivery of message at instant with practically no time being taken. It can be said that the Printing Press lead to "Renaissance" and the Internet lead to the "Globalization." On Internet, media can be sub cateogrized as independet and dependent. Independent in the form of blog websites, portal, owned apps whereas dependent in the form of social media platforms such as Twitter, FaceBook, Instagram, YouTube.

With new things comes new responsibilities and new controversies too. Data ownership has been talked a lot about these days, giving the concept of Web-3 where BlockChain Technology would be used and no one Central Agency will decide upon the data of thousands of its users, rather every user will own his/ her own data.

Media is the fifth pillar of a democracy, therefore it should never be left out to few rich oligarch-ial media houses rather always be decentralized upto the level of an individual. So that, everyone has a chance to voice his opinion, report news and lodge protest over anything. Sharing of new concepts, ideas, values will empower and develop the entire society. Thus, media is an essential part of mankind and we must protect, sustain and grow it.



हजारों साल पहले मानव सभ्यता की शुरुआत के बाद से। मीडिया हमेशा विभिन्न रूपों में मौजूद रहा है, कुछ बहुत बुनियादी जबकि कुछ बहुत उन्नत। मीडिया को सरल बनाना विचारों की अभिव्यक्ति और साझाकरण के बारे में है जो राय, कौशल, विचार, भावनाएं हो सकते हैं। प्राचीन ग्रीस में, ज्यादातर राज्य द्वारा अधिकृत एक दार्शनिक सड़कों के चौराहे पर बने एक मंच पर खड़ा होता था और दर्शकों से बात करता था। इसी तरह, भारत में पुराने दिनों में एक ढोल बजाने वाला गाँवों और कस्बों में घूमता था और लोगों का ध्यान आकर्षित करने के लिए ढोल बजाने के बाद चिल्लाता था, इस खबर को "डैन्की की छत पे" घोषणा कहा जाता था। फरमान या फ़रमान यूरोप और एशिया दोनों में दीवारों और बाज़ारों पर चिपकाए गए थे। हॉलीवुड फिल्मों में दिखाए गए वाइल्ड वेस्ट अमेरिका के वांटेड डेड या अलाइव पोस्टर को भी कोई नहीं भूल सकता। 1400 के आसपास यूरोप में प्रिंटिंग प्रेस के आगमन पर एक क्रांति आई। यूरोप ही नहीं बल्कि पश्चिमी दुनिया की उन्नति और प्रगति का महत्वपूर्ण श्रेय प्रिंटिंग प्रेस को जाता है, जो आज भी दिखाई देता है। प्रिंटिंग प्रेस विज्ञान और प्रौद्योगिकी, दर्शन, कला, कविता, संस्कृति जैसे क्षेत्रों में विचारों, नए विचारों, सीखों और कौशल को साझा करने का नेतृत्व करती है। अखबारों, किताबों, पत्रिकाओं, उड़नदस्तों ने मन को प्रभावित करना शुरू कर दिया और अब एहसास हुआ कि "कलम" कितनी शक्तिशाली है। उसी प्रकार इंटरनेट एक नये प्रकार का मीडिया है जो अपने पूर्ववर्ती प्रिंटिंग प्रेस से कहीं अधिक शक्तिशाली है। चूँकि यह न केवल विचारों के प्रवाह का माध्यम है बल्कि इससे भी अधिक यह संचार का साधन है। इसने व्यावहारिक रूप से बिना समय लिए तुरंत संदेश भेजना संभव बना दिया है। यह कहा जा सकता है कि प्रिंटिंग प्रेस "पुनर्जागरण" की ओर ले जाता है और इंटरनेट "वैश्वीकरण" की ओर ले जाता है। इंटरनेट पर, मीडिया को स्वतंत्र और आश्रित के रूप में उपवर्गीकृत किया जा सकता है। ब्लॉग वेबसाइट, पोर्टल, स्वामित्व वाले ऐप्स के रूप में स्वतंत्र जबकि ट्विटर, फेसबुक, इंस्टाग्राम, यूट्यूब जैसे सोशल मीडिया प्लेटफॉर्म के रूप में निर्भर। नई चीजों के साथ नई जिम्मेदारियां और नए विवाद भी आते हैं। इन दिनों डेटा स्वामित्व के बारे में बहुत चर्चा हो रही है, वेब-3 की अवधारणा दी गई है जहां ब्लॉकचेन टेक्नोलॉजी का उपयोग किया जाएगा और कोई भी केंद्रीय एजेंसी अपने हजारों उपयोगकर्ताओं के डेटा पर निर्णय नहीं लेगी, बल्कि प्रत्येक उपयोगकर्ता का अपना डेटा होगा। . मीडिया लोकतंत्र का पांचवां स्तंभ है, इसलिए इसे कभी भी कुछ अमीर कुलीन मीडिया घरानों के लिए नहीं छोड़ा जाना चाहिए, बल्कि इसे हमेशा एक व्यक्ति के स्तर तक विकेंद्रीकृत किया जाना चाहिए। ताकि, हर किसी को अपनी राय रखने, समाचार रिपोर्ट करने और किसी भी बात पर विरोध दर्ज कराने का मौका मिले। नई अवधारणाओं, विचारों, मूल्यों को साझा करने से पूरा समाज सशक्त और विकसित होगा। इस प्रकार, मीडिया मानव जाति का एक अनिवार्य हिस्सा है और हमें इसकी रक्षा, रखरखाव और विकास करना चाहिए।


انسانی تہذیب کے آغاز سے، ہزاروں سال پہلے۔ میڈیا ہمیشہ مختلف شکلوں میں موجود رہا ہے، کچھ بہت بنیادی جبکہ دیگر بہت جدید۔ میڈیا کو آسان بنانا خیالات کے اظہار اور اشتراک کے بارے میں ہے جو کہ رائے، مہارت، خیالات، جذبات ہو سکتے ہیں۔ قدیم یونان میں، ایک فلسفی جو زیادہ تر ریاست کی طرف سے اختیار کیا جاتا ہے، سڑکوں کے چوراہے پر بنائے گئے پلیٹ فارم پر کھڑا ہوتا اور سامعین سے بات کرتا۔ اسی طرح ہندوستان میں پرانے زمانے میں ایک ڈھولک گائوں اور قصبوں میں گھومے گا اور لوگوں کی توجہ حاصل کرنے کے لیے ڈھول کی تھاپ کے بعد خبریں سنائے گا، اس خبر کو ’’ڈانکی کی چوت پہ‘‘ اعلان کہا گیا۔ فرمان یا فرمان یورپ اور ایشیا دونوں میں دیواروں اور بازاروں پر چسپاں تھے۔ ہالی ووڈ فلموں میں دکھائے گئے وائلڈ ویسٹ امریکہ کے مطلوبہ مردہ یا زندہ پوسٹرز کو بھی کوئی نہیں بھول سکتا۔ 1400 کے لگ بھگ یورپ میں پرنٹنگ پریس کی آمد پر ایک انقلاب آیا۔ مغربی دنیا کی ترقی اور پیشرفت کا سہرا صرف یورپ ہی نہیں پرنٹنگ پریس کو جاتا ہے، جو آج بھی نظر آتا ہے۔ پرنٹنگ پریس سائنس اور ٹیکنالوجی، فلسفہ، فنون، شاعری، ثقافت جیسے شعبوں میں نظریات، نئے خیالات، سیکھنے اور مہارتوں کے اشتراک کا باعث بنتی ہے۔ اخبارات، کتابیں، رسالے، فلائیرز ذہنوں پر اثر انداز ہونے لگے اور اب اندازہ ہوا کہ ’’قلم‘‘ کتنا طاقتور ہے۔ اسی طرح انٹرنیٹ ایک نئی قسم کا میڈیا ہے جو اپنے پیشرو پرنٹنگ پریس سے کہیں زیادہ طاقتور ہے۔ جیسا کہ یہ نہ صرف خیالات کے بہاؤ کا ایک ذریعہ ہے بلکہ اس سے بھی بڑھ کر یہ ابلاغ کا ایک ذریعہ ہے۔ اس نے فوری طور پر پیغام کی ترسیل ممکن بنائی ہے جس میں عملی طور پر کوئی وقت نہیں لیا گیا ہے۔ یہ کہا جا سکتا ہے کہ پرنٹنگ پریس "نشاۃ ثانیہ" اور انٹرنیٹ "گلوبلائزیشن" کی طرف لے جاتا ہے۔ انٹرنیٹ پر، میڈیا کو آزاد اور منحصر کے طور پر ذیلی درجہ بندی کیا جا سکتا ہے۔ بلاگ ویب سائٹس، پورٹل، ملکیتی ایپس کی شکل میں آزاد جبکہ سوشل میڈیا پلیٹ فارمز جیسے ٹویٹر، فیس بک، انسٹاگرام، یوٹیوب کی شکل میں انحصار۔ نئی چیزوں کے ساتھ نئی ذمہ داریاں بھی آتی ہیں اور نئے تنازعات بھی۔ ان دنوں ڈیٹا کی ملکیت کے بارے میں بہت زیادہ بات کی جا رہی ہے، جس میں Web-3 کا تصور دیا گیا ہے جہاں بلاک چین ٹیکنالوجی استعمال کی جائے گی اور کوئی بھی مرکزی ایجنسی اپنے ہزاروں صارفین کے ڈیٹا کا فیصلہ نہیں کرے گی، بلکہ ہر صارف اپنے ڈیٹا کا مالک ہوگا۔ . میڈیا جمہوریت کا پانچواں ستون ہے، اس لیے اسے کبھی بھی چند امیر طبقے کے میڈیا ہاؤسز کے لیے نہیں چھوڑنا چاہیے بلکہ ہمیشہ ایک فرد کی سطح تک وکندریقرت کیا جانا چاہیے۔ تاکہ، ہر ایک کو اپنی رائے دینے، خبروں کی رپورٹ کرنے اور کسی بھی چیز پر احتجاج کرنے کا موقع ملے۔ نئے تصورات، نظریات، اقدار کا اشتراک پورے معاشرے کو بااختیار اور ترقی دے گا۔ اس طرح، میڈیا بنی نوع انسان کا ایک لازمی حصہ ہے اور ہمیں اس کی حفاظت، برقرار اور بڑھوتری کرنی چاہیے۔


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